Many luxury fashion houses are including branded sports products such as American footballs, tennis rackets and even skis. I guess it is a way for those companies to cross over into other categories and expand with additional product offerings.
How fitting then of Karl Lagerfeld to introduce a sporty look to his collection at Chanel.
Implications - Fashion brands have always been known to cross over with one another, whether it's Yohji Yamamoto and Adidas or Stussy and Fred Perry. It's not too surprising to see this being branched out to sports considering how athletic apparel has always been profitable. Loyal fans are more than willing to spend money on jerseys, so when a well-known brand comes into play, it becomes a win-win situation for both the fashion company and the team it's designing for.
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Football Meets Fashion
- By: TaoJul 29, 2007 Updated: Apr 7 2011