The October 2008 issue of Vogue US features an adventurous rock climbing editorial by famed fashion photographer Steven Meisel.
The unusual ‘Natural High’ editorial features models Lily Donaldson, Coco Rocha, Caroline Trentini and Anna Jagodzinska climbing the steep rocks in chubby furs and killer high platform shoes, a la goats on a mountain.
Fashion editor Marie Amelie-Sauve oversaw the shoot.
Vogue seems to be insisting on featuring loads of fur just to instigate and anger PETA.
Implications - No longer just looking for attractive imagery, consumers are attracted to ones that feature subject matter. Designs that contain a greater meaning appeal to those who look for more stimulation.