Sport innovations have to take their audience into consideration.
We live in a time of immense technological advance; so much so, that it can be hard for us to tear ourselves away from our devices and enjoy the great outdoors. Back in the day, kids were lucky if they had a ball to kick around! Nowadays, there are a milieu of products that are designed to get children excited about being active, whether it's clothes (Forever 21's NBA collection), gear (such as yoga mats for tiny tots) or safety equipment (the iSwimband), there's plenty out there to encourage kids to get off the couch.
If you want to get girls involved in sports culture, there's no better way than finding a product that's specifically geared towards their interests.
23 Girly Sport Innovations
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Youthfully Bold Sportswear
Fun Fulcrum Footwear
Emotion-Monitoring Helmets (UPDATE)
Designer Soccer T-Shirts
Technicolor Knitted Sneakers