As we illustrated in our recent 50 Naughty Ads That Cross the Line cluster, advertising relies heavily on using sex and skin to sell.
Naturally, using racy and provocative themes fits well with selling underwear. However, brands and ad agencies are not merely going for a “model in skimpy underwear” anymore. With new underwear brands constantly popping up, they are trying to get creative in their ad campaigns to capture the eyes (and money) of the consumer.
We have controversial ads by JBS Underwear that dressed hot women in men’s underwear and had them act as men (you have to see the video). Diesel recently had MySpace-inspired ads with an amateur vibe and just launched a new campaign that zooms in on the private areas of the models. Armani had a bulging David Beckham and a sexy Victoria Beckham join forces together for maximum effect in their recent ads.
See all of these and more in the cluster below.
Risque Campaign for Eggo Men's Underwear
Match-Making Underwear Ads
Interactive Bjorn Borg Campaign
Hedonistic Underwear Ads
Agent Provocateur Models Engage in Dionysian Delights for New Campaign
SS09 MovereJean Underwear Enhances Male Features
Scantily-Clad Celebrity Spouses
David & Victoria Beckham Emporio Armani Underwear Ad
Hot Girls Dress & Act Like Guys (UPDATE)
New JBS Mens Underwear Ads
MoevereJean Underwear Encourage You to ‘Break The Rules'
Pool Party Underwear
2(x)ist 2009 Campaign Features Nighttime Pool Lounging
Soccer Players as Strippers
David Beckham for Emporio Armani Underwear
Zooming in on Privates
Diesel Intimate 2009 Campaign Is Fashionably Edgy
‘300'-Inspired Underwear Calendars
Spartan Warriors Promote ‘Macho' Undies
MySpace Inspired Fashion Ads
Diesel Intimates Campaign
Body Graffiti Underwear Editorials
‘CK Teen Screen Grabs' by Brett Lloyd