In order to promote Eggo, a new brand of men’s underwear, Noble Graphics Creative Studio created realistic cardboard cutouts of a young exhibitionist male model flashing his Eggo underwear under a coat.
The flashing cutouts were placed in parks and next to lingerie stores. The idea was to solicit a strong reaction from people passing by.
According to the agency, the reactions varied between surprise, laughter, outrage, shyness, or curiosity, but no one remained indifferent. And that was the aim of the campaign, to create a stir.
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