We've seen their separate campaigns before, but now we get to see David & Victoria Beckham posing together in the Emporio Armani underwear Spring 2009 ad campaign.
The David & Victoria joint ad was unveiled on January 20 in a billboard in Milan, Italy for Milan Fashion Week.
The ad was photographed by Mert Alas and Marcus Piggott.
Implications - Any billboard with half-naked subjects is going to make people stop and stare, and if those subjects are celebrities, even better. Businesses that are able to have celebs endorse their products will always get the attention of fans and pop culture-loving consumers. Further, celebs who embody the lifestyle and "essence" of a product will enable a business to maintain a certain brand identity in the eyes of consumers.