Popular underwear brand 2(x)ist shies away from the excessive use of sun we've been seeing in the Spring 2009 ads in their new campaign.
Even though the theme of the ad campaign is pool-party, the party happens at night with a killer view of LA.
The campaign was photographed by Mike Rosenthal and features models Enrique Iturralde, Kirk Porter and Olga Fonda.
Implications - The color palette for 2(x)ist's collection is just as bright as it is tight. With colors such as bright orange, brilliant purples and aqua blues, it is nearly impossible to not see the quality of the design. The underwear campaign also features colorful elastic waistbands to match the bright fabrics.