From Crossover Loyalty Apps to Timeline Reward Apps
Rahul Kalvapalle — May 12, 2015 — Marketing
Reward programs are an excellent way for proprietors and marketers of a wide variety of tangible goods and services to entice people to either switch to their product or service, or hold on to it if they already have it.
What these programs do is give consumers the feeling that they aren't just getting the product they paid for, but are enjoying a slew of bonuses that help them save money in other areas.
However, reward programs aren't merely about getting people to buy into a product or service that they have to shell out money for. Rewards can also be used to entice people to volunteer their time and skills for the greater good -- indeed the Ritz Carlton in Washington DC gave volunteers at the DC Central Kitchen exclusive luxury upgrades.
What these programs do is give consumers the feeling that they aren't just getting the product they paid for, but are enjoying a slew of bonuses that help them save money in other areas.
However, reward programs aren't merely about getting people to buy into a product or service that they have to shell out money for. Rewards can also be used to entice people to volunteer their time and skills for the greater good -- indeed the Ritz Carlton in Washington DC gave volunteers at the DC Central Kitchen exclusive luxury upgrades.
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