Pasta: it's delicious, it's Italian, and it's high in calories, but darn it, it's delicious and a staple food for many people. This cluster explores a range of innovative pasta ideas, from innovative spaghetti twirling bowls to furniture inspired by long noodles to luxury instant noodles. Oh yeah, and for those conscious of their waist lines, there are now even zero calorie noodles (seriously)!
Bon Apetit!
Implications - From fake noodle porn to pasta-twirling bowls, these primo pasta inspirations signal that companies are now coming up with inventive ways to improve upon this grocery staple. With innovations such as pasta gadgets, consumers are being drawn to this average food as it has become more appealing.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 10%
Freshness 8%
