With Generation Y finally reaching its stages of adulthood, it’s no surprise that Millennial-specific products are becoming more readily available to the public. For the uninitiated, Generation Y refers to those born between the mid-to-late 1980s and early 1990s. This lucky demographic consists entirely of digital natives; basically, those who saw the birth and mass growth of the Internet age.
This resulted in almost 8 million North Americans obsessed with personal branding, and though this may seem like a good thing to many, others definitely feel differently. According to the doomed Millennial infographic, this obsession with entrepreneurship and independent branding makes for extremely high expectations on part of Gen Y, resulting in high (voluntary) unemployment rates due to disappointment in the reality of the work force.
On a lighter note, however, Generation Y is the most educated generation group yet. These individuals have also mastered multitasking, as I’m sure you Millennial readers are simultaneously reading, Tweeting, and Pinning this article right now.
13 Millennial-Specific Finds
More Stats +/-
Generational Marketing Guides
Perserverence in Times of Trial
MySpace & MTV Encourage Gen Y Voting
Pop Icon Makeovers