From Commemorative Candy Charms to Bizarre Acceptance Speeches

 - May 30, 2010   Updated: Jun 16 2011
Having just dropped out of a move in pre-production, and with entertainment news outlets abuzz with rumors of her being pregnant, I thought it was time we honor dear Mariah Carey, the crazy songstress with the voice of an angel, by celebrating the most epic Mariah Carey innovations. From commemorative candy charms to unusual award speeches and $125 million mega-mansions, this original diva has done it all.

Implications - One of the easiest ways a company can ensure it will become a part of the pop culture conversation is by attaching itself to a superstar celebrity. Coverage of the union will be interesting entertainment for journalists, fans of the celebrity, and fans of the brand.