Empire State Building Goes Pink For Mariah Carey

 - Apr 24, 2008   Updated: Apr 8 2011
References: prnewswire
You know you've made it as a Super Star when NYC officials light up the Empire State Building in lavender, pink and white to celebrate your latest chart-topping album.

Starting Friday, April 25th the NYC landmark will be lit up for the entire weekend.

"The Empire State Building will be lit in pink, lavender and white all weekend to celebrate the album color motif of Mariah's new album E=MC2, which enters at #1 on the Billboard chart this week with the biggest first week Soundscan total of her career, 463,000 units."

Implications - Companies can view Mariah Carey's use of the Empire State Building as an example of how attaching one's brand to a pop culture icon can prove beneficial.