Chicken nuggets as art and gold-leaf burgers are just some of the latest innovations in fast food. Chefs and junk food connoisseurs have searched high and low in search of inspiration for their artery clogging concoctions. Even vegetarian-friendly fast food outlets are popping up proving that carnivores aren't the only ones who want tasty meals to-go.
Implications - Today's average consumer is all about speed, convenience and cost-effective food. The result is that fast food has risen to greater prominence in the modern business world than ever before, opening up the door for forward-thinking companies to explore creative and increasingly savory ways to entice consumers who don't have time to spare.
SCORE
3.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 40%
Freshness 8%
