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185-Pound Burgers

World's Largest Hamburger is Gluttony Incarnate

— September 20, 2009 — Lifestyle
Steve Mallie set the new record for the World’s Largest Hamburger on Sept. 17th, 2009. Mallie is the owner of Mallie’s Sports Bar and Grill in Michigan.

The new record for making the largest burger now belongs to Mallie, whose creation weighed in at 185 pounds. He took 15 hours to make the burger. We don’t even want to know how much meat, cheese and flour went into this monstrosity. Mallie asked just $499 for his creation—if he gets many offers, maybe he’ll make it a menu item.
Trend Themes
1. Giant Food - Opportunity for creating massive and visually appealing food creations to attract customer attention and social media traction.
2. Novelty Dining - Opportunity for offering unique dining experiences centered around unusual and jaw-dropping menu items such as gigantic burgers.
3. Food Challenges - Opportunity for creating food challenges to engage customers and drive foot traffic to restaurants and bars.
Industry Implications
1. Food and Beverage - Create visually impressive and novelty food creations to attract a larger customer audience and increase brand visibility and loyalty.
2. Event Management - Incorporate giant food creations and food challenges as part of event planning services for corporate and social events to generate buzz and increase engagement.
3. Social Media Marketing - Utilize giant food creations and food challenges to create a strong social media presence and increase online engagement with target audiences.
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