From Beer Pouch Sweatshirts to Fake Obama Heads

 - Mar 3, 2009   Updated: Aug 11 2011
Hoodies aren't just for working out or lounging around in; a new wave of hip hoodies have hit the market, and they do everything from give you a kangaroo-like holster for your beer, taking photographs as your heart rate increases.

Even if you're not a sweatshirt kind of person, this cluster of hip hoodies might be enough to sway you... or at least convince you to think about it for a second or two.

Implications - For many modern consumers within society, comfort is one of the most important qualities they look for in a product. Businesses that create products designed to maximize a consumer experience in terms or comfort or feelings of ease will likely benefit in many ways. Consumers will come to recognize such a company as reliable and trustworthy.