Family oriented health campaigns are both alarmist and authentic, two traits with considerable currency in the medical sector. As transparency continues to be appreciated among today's shoppers, fostering a sense of traditionalism is of the essence, especially where life or death issues are concerned.
Present in this subset of health marketing is touching healthcare service ads and child smoker ads. Whether delivered with a light or heavy tone, the effect remains consistent as audiences are engaged through emphasis placed on close relations.
When addressing chronic illness, maintaining a sense of authenticity becomes all the more relevant. In light of growing distrust with big labels, developing a sense of trust will hinge largely upon the establishment of trust.
From Touching Healthcare Service Ads to Child Smoker Ads
Heartbreaking Disease Videos
This Heart Disease Awareness Features a Father and Son Saying Goodbye
Ephemeral Alzheimer's Ads
This Alzheimer's Day Campaign Simulates Lost Memories with Snapchat
Cringe-Worthy HIV Ads
TestBKK's Birthday Surprise Shows There Are Worse Things Than Getting Tested
Touching Healthcare Service Ads
The Kaiser Permanente Healthcare Ad Shows Monumental Life Moments
Heroic Caregiver Campaigns
CAN's Health Awareness Campaign Champions Caregivers
Wrestling Dad Ads
This Ad Features WWE Star Roman Reigns Encouraging Fatherhood Involvement
Smartphone-Connected Teddy Bears
ELO Teddy Uses What’s App to Link Sick Kids with Their Families
Terrifying Wellbeing Commercials
This Life Alert Commercial Takes a Dark Approach to Advertising
Child Cooking Campaigns
Uncle Ben's Aims to Inspire Child Chefs with 'Ben's Beginners'
Powerful Parent Photography
'Cancer Family' Captures Mom and Dad Battling the Disease Together
Creepy Dual-Smoker Ads
The HCG Cancer Care Campaign Asks Adults to 'Put Out the Fire'
Child Smoker Ads
Dangers of Secondhand Smoking Addressed in Deutsche Kinderkrebsstiftung Campaign
Healthy Pregnancy Diet Ads
These Posters Promote Healthy Diets for Pregnant & Breastfeeding Women
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss