Powerful Parent Photography

'Cancer Family' Captures Mom and Dad Battling the Disease Together

'Cancer Family' is a powerful parent photography series that captures a wife and husband, mother and father, battling the horrible disease together. Shot by their daughter Nancy Borowick, the black and white images provide a stark and intimate look into their singular situation, which is rife with obstacles.

Yet what they powerful parent photography series portrays more than the strife of the situation is the hope and love of it. Howie and Laurel Borowick provide the perfect example of how sticking together and supporting each other can be more healing than any medical attention. Through this photo project, Nancy has been able to "archive their story and capture their essence, remembering the good moments and the bad, as well as the silly moments and the sad."

Healthcare Photography
Opportunity to capture intimate moments in healthcare settings to showcase the human experience.
Narrative Photojournalism
Opportunity to tell compelling personal stories through images.
Family Support Networks
Opportunity to provide resources and services to families facing critical illnesses.

Sectors Adopting This

Healthcare
Opportunity to incorporate photography as a tool for patient care and emotional support.
Media and Publishing
Opportunity to showcase compelling and thought-provoking narratives to a wide audience.
Non-profit and Social Services
Opportunity to provide support and resources to families affected by critical illnesses.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 35%
Freshness 8%