As parents strive to give their children not only something that piques their interest but also something that's theirs and theirs alone, we're seeing a rise in customized toys as seen in this collection. Moving away from just insignia or name engraving, we're seeing a high number of plush toys being custom made and storybooks that feature the child themselves.
The well-known Tween market has been around for several years, but as brands reach a limit for the product expansion possibilities within this demographic, many have set their sets on children even younger with toys designed for parents to deliver something that can convey their prestige. This extension of the luxury market is seeing unconventional products being made to satisfy a growing demand for one-of-a-kind items.
- Gen Z
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
