Building stuff just got a whole lot more fun for adults with the imminent release of the LEGO Watch System.
Slated to be released in November 2013, the LEGO Watch System is a collection of colorful, interchangeable watches catered specifically to adults. Featuring an array of colors, including black, red, yellow, white and blue, each watch's bracelet links, bezels and watch faces can be individually modified. One such watch features the different smiling faces of various LEGO characters, while another has a simple pixelated heart fashioned out of LEGO blocks. Each watch comes in one color, but like any other LEGO model, each can be individually customized to suit the wearer's tastes.
Some of the LEGO Watch System will feature watches that come in digital and analog models, with some having a day and date combination, calendar and chronograph. Some of the watches will be made from a plastic body, while others will be made from an aluminum or steel body.
What's Driving This Trend
- Customizable Watch Systems
- The LEGO Watch System for adults allows for individual modification, opening up opportunities for other brands to develop customizable watch systems.
- Interchangeable Watch Components
- The use of interchangeable bracelet links, bezels, and watch faces in the LEGO Watch System presents potential for other watch manufacturers to create their own interchangeable components.
- Digital and Analog Hybrid Watches
- The inclusion of digital and analog models in the LEGO Watch System suggests a growing trend of hybrid watches, creating opportunities for innovative advancements in watch technology.
Who This Affects Most
- Watch Manufacturing
- The LEGO Watch System's customizable features and interchangeable components indicate opportunities for watch manufacturers to explore new design possibilities.
- Fashion Accessories
- The rise of customizable watch systems, like the LEGO Watch System, presents new opportunities for the fashion accessories industry to cater to individual consumer preferences.
- Toy Manufacturing
- The self-constructed toy watches from LEGO highlight the potential for other toy manufacturers to create interactive and customizable toy products that appeal to adults.
