Disney is offering hardcore Star Wars fans an opportunity to have their own completely customized Sci-Fi action figures by allowing fans to have their faces scanned onto Stormtrooper figurines.
As if a collection of infamous Stormtroopers weren't cool enough, the Disney corporation is allowing fans to put their own unique stamp on each figure by amazingly showcasing their faces on the Sci-Fi character. Offered for a limited time at Disney's Hollywood Studios in Florida, Star Wars fanatics have the chance to have their faces scanned by a single shot 3D face scanner, which will then be transferred onto the body of the action figure.
The next best thing from being in the movie yourself, these personalized Stormtrooper action figures are such a creative way for fans of the Sci-Fi saga to connect with the movie on an even deeper level.
What's Driving This Trend
- Customized Action Figures
- There is an opportunity for startups to create a technology that will allow for mass customization of action figures beyond facial scans.
- 3D Face Scanning
- There is an opportunity for luxury cosmetic companies to incorporate 3D face scanning in stores to create individualized product recommendations.
- Fan-driven Merchandising
- There is an opportunity for companies in various entertainment industries to create products based on personalized fan experiences - leveraging technology and interactive elements.
Who This Affects Most
- Toy and Collectibles
- Opportunity for companies in the toy and collectibles industry to utilize innovation to create customizable, high-quality collectibles that appeal to fans.
- Cosmetics and Beauty
- There is an opportunity for brands in the cosmetics industry to offer personalized products based on individual 3D face scans.
- Entertainment
- There is an opportunity for entertainment companies to incorporate immersive fan experiences that integrate technology and unique customization options into their franchises.
