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30 Chinese New Year Branding Initiatives

From Prosperous Brew Branding to Zodiac Kicks

— January 24, 2012 — Fashion
Millions of people around the world are celebrating Chinese New Year today, which also means they have been—and are—susceptible to Chinese New Year branding, whether it’s a pair of shiny new athletic shoes featuring a Year-of-the-Dragon motif or a funky commemorative watch. Regardless of the product, Chinese New Year, like any other holiday, is being used by brands as the basis for new products and themed marketing campaigns.

Chinese New Year branding isn’t as old as, say, Valentine’s Day branding, but it’s definitely growing as more people—Chinese or not—embrace the holiday. There is something very intriguing about dedicating an entire year to one animal (in this year’s case, it’s a mythical creature) and so, it’s not surprising that many consumers want to participate in the celebrations. If you’re one of them, kick things off by looking through this collection of Chinese New Year-branded products and campaigns.
6
Score
Popularity
Activity
Freshness
29
Chinese Zodiac Cleansers
Chinese Zodiac Cleansers
Freshen Up for the New Year With the Lush Red Dragon Soap
<
28
New Years Designer Apparel
New Years Designer Apparel
Celebrate the Holiday With These Stussy x CLOT Firecracker Shirts
<
27
Holiday-Commemorating Timepieces
Holiday-Commemorating Timepieces
Ring in the New Year With the Swatch Year Of The Dragon Watch
<
26
Celebratory Zodiac Dishware
Celebratory Zodiac Dishware
SBTG x DC Shoes 'Enter the Dragon' Presents Themed Plates
<
25
Prosperous Brew Branding
Prosperous Brew Branding
The 'Fortune Flows with Carlsberg' Campaign Celebrates Chinese New Year
<
24
Designer New Year Accessories
Designer New Year Accessories
Celebrate Chinese Tradition with the BAPE Camo Red Pocket
<
23
Dazzling Dragon Watches
Dazzling Dragon Watches
These Chinese New Year Timekeepers by Benzinger are Detailed
<
22
Crimson Zodiac Sportswear
Crimson Zodiac Sportswear
Puma 'Year of the Dragon' Pack Gets Ready for Chinese New Year
<
21
Luck-Themed PCs
Luck-Themed PCs
Dell Goldfish Inspiron 1320 for Chinese New Year
<
20
Reptilian Zodiac Kicks
Reptilian Zodiac Kicks
Converse Jack Purcell 'Year of the Dragon' Celebrates the Animal of 2012
<
19
Curvaceous Creature Cakes
Curvaceous Creature Cakes
These Year of the Dragon Cupcakes are Sure to Make Jaws Drop
<
18
Happy-Go-Lucky Toys
Happy-Go-Lucky Toys
The Chinese New Year Google Android Can Bring You Fortune
<
17
Zodiacs To Predict Prosperity
Zodiacs To Predict Prosperity
Chinese Zodiac Says Year of Ox Is Good For Obama and Economy
<
16
Chinese Lantern Tigers
Chinese Lantern Tigers
The Giant Digital Origami Tigers Ring in the New Year
<
15
Year of the Tiger Kicks
Year of the Tiger Kicks
SBTG Feline Fury and Flying Tiger Ring in the Chinese New Year
<
14
Opulent Chinese New Year
Opulent Chinese New Year
InterContinental Hong Kong Luxury Getaway
<
13
Tradition-Inspired Boxes
Tradition-Inspired Boxes
The Smirnoff Year of the Tiger Packaging Celebrates the Chinese New Year
<
12
Chinese Celebration Shoes
Chinese Celebration Shoes
The Nike Year of the Rabbit Rings in the Chinese New Year
<
11
Chinese New Year High Tops
Chinese New Year High Tops
Converse Year of the Dragon Chuck Taylors Feature Fierce Eastern Design
<
10
Retro Rabbit Sneakers
Retro Rabbit Sneakers
The Air Jordan 7 Year of the Rabbit Puts an Oriental Spin on the Classic Cou
<
9
Year of the Tiger Accessories
Year of the Tiger Accessories
Prada Designs Goodies for Chinese New Year
<
8
Zodiac Kicks
Zodiac Kicks
Nike Year of the Tiger Sneakers Are White & Gold
<
7
Celebratory Bunny Shoes
Celebratory Bunny Shoes
The Nike AF1 Year of the Rabbit Rings in the New Year in Style
<
6
Glamorous Gilded Editorials
Glamorous Gilded Editorials
'Gold Rush' by Benjamin Kanarek Embellishes Every Detail
<
5
Chinese Zodiac Kicks
Chinese Zodiac Kicks
Celebrate New Years With the Air Jordan ‘Year of the Rabbit'
<
4
Chinese New Year Sneakers
Chinese New Year Sneakers
Converse Shoes Add Fireworks to a Classic Design
<
3
Zodiac-Inspired Trainers
Zodiac-Inspired Trainers
New Balance 574 Year of the Dragon Preps for the Chinese Holiday
<
2
Tiger Print Kicks
Tiger Print Kicks
Converse Extends Chinese New Year Sneaker Release With Golden Tiger Converse
<
1
Holiday-Themed Sneakers
Holiday-Themed Sneakers
Puma “Chinese New Year” First Round
<