Even though Chinese New Year isn’t here until late January, the New Balance 574 Year of the Dragon is already preparing for the holiday with a special sneaker pack.
The New Balance 574 Year of the Dragon trainers have a nice subtle design that hints at the holiday in a special way. For one, the use of red, black and yellow colors are a nod to Chinese culture. Another detail is the light reptilian scale pattern that runs throughout the upper that of course is a representation of the dragon. The tongue of the shoe also has an imprint of the Chinese character for dragon. Aside from these details, it’s the standard 547 model that’s a low-stop style built as casual trainers.
Look for the special New Balance 574 Year of the Dragon to hit stores in late January.
What Makes This Trend Stand Out
- Zodiac-inspired Trainers
- Opportunity for brands to create limited edition sneakers that pay homage to different zodiac signs and cultural celebrations.
Sectors Adopting This
- Footwear
- Potential for footwear brands to tap into the trend of zodiac-inspired designs to create unique and culturally significant sneakers.
