The Chinese New Year may be old news, but that does not mean that Nike is going to stop with its rabbit-themed releases anytime soon. The latest is the Air Jordan 7 Year of the Rabbit, a Chinese-inspired remake of the classic Air Jordan 7.
To sneakerheads, Air Jordans are like a fine wine -- they just get better with age. The shoe has a white body with red accents around the tongue, toebox and heel, complete with gold laces. The packaging is the real star of the show, as it has been given an extreme makeover complete with Chinese characters. There are no pricing details as of yet, but these shoes are expected to be released on May 1. Happy Chinese New Year, indeed.
What Makes This Trend Stand Out
- Rabbit-themed Sneakers
- Air Jordan 7 Year of the Rabbit is an example of novel ways to revamp classic products with inspired themes.
- Ethnic-inspired Apparel Packaging
- The packaging design for Air Jordan 7 Year of the Rabbit demonstrates new ways to apply traditional elements into product packaging for added appeal.
- Limited Edition Footwear Releases
- Limited edition runs of popular footwear styles are a great way to captivate sneakerheads and encourage brand loyalty.
Sectors Adopting This
- Sporting Goods
- Athletic wear and footwear brands can explore ways of making their products more appealing and distinctive with culturally specific motifs.
- Fashion Accessories
- Fashion professionals can capitalize on the popularity of limited edition releases by creating their own limited edition accessory lines.
- Retail
- Shops that carry limited edition and themed merchandise can capitalize on the excitement and frenzy that comes with these exclusive releases.
