Glamorous Gilded Editorials

'Gold Rush' by Benjamin Kanarek Embellishes Every Detail

It's quite appropriate that 'Gold Rush' by Benjamin Kanarek should grace the pages of Harper's Bazaar China in time for the Chinese New Year. Featuring the exquisite Mathilde Frachon, this rich selection of spreads accentuates the culture's most formidable combination of colors, found even on the models lips and nails.

With a powerful palette of red and gold fit to match the dreaded Nian Monster, Gold Rush by Benjamin Kanarek equips the blond beauty with a fiery flair to usher in the year of the Rabbit.

Gilded Fashion Editorials
Opportunity for luxury fashion brands to incorporate gold and red accents into their collections, especially for Chinese New Year.
Cultural Fusion in Fashion
Opportunity to explore the intersection of different cultures in fashion editorials, combining elements from different traditions and aesthetics.
Extravagant Beauty Trends
Opportunity for makeup and nail brands to create bold and extravagant looks using gold and red as the main color palette.

Where This Applies

Luxury Fashion
Opportunity for luxury fashion brands to create collections inspired by Chinese culture and tradition, incorporating gold and red accents.
Fashion Photography
Opportunity for fashion photographers to experiment with cultural themes and incorporate a rich color palette using gold and red accents.
Beauty and Cosmetics
Opportunity for makeup and nail brands to create products and looks inspired by Chinese culture, using gold and red as the primary colors.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 96%
Freshness 8%