Bracelets made by social businesses go along with the "wear your cause" activism, made popular -- very, very popular -- in recent years at least by Lance Armstrong's LIVESTRONG bracelet, in which you couldn't go very far without seeing that plastic band. Many of these examples take on a different approach, that is to say, sometimes it seems as if the social mission comes secondary to the cause because the design becomes prominent as it is embedded in the brand itself.
From water purifiers that are funded by jewelry to co-branded jewelry lines, these bracelets made by social businesses are example of social entrepreneurship on the far right side of products, that is, TOMS one for one model would be an example in the apparel industry more broadly.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
