Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Jewelry-Funded Water Purifiers to Branded Accessories

 - May 17, 2013
Bracelets made by social businesses go along with the "wear your cause" activism, made popular -- very, very popular -- in recent years at least by Lance Armstrong's LIVESTRONG bracelet, in which you couldn't go very far without seeing that plastic band. Many of these examples take on a different approach, that is to say, sometimes it seems as if the social mission comes secondary to the cause because the design becomes prominent as it is embedded in the brand itself.

From water purifiers that are funded by jewelry to co-branded jewelry lines, these bracelets made by social businesses are example of social entrepreneurship on the far right side of products, that is, TOMS one for one model would be an example in the apparel industry more broadly.