Weaver Distribution was created by two Canadian sisters after graduating fashion school in Vancouver, BC. The sisters wanted fashion to have a purpose, so they teamed up with Good Works to distribute hand-woven bracelets across the nation.
25% of the proceeds from each bracelet go towards a humanitarian act. Depending on the threatening cause at the time of purchase, one can help change the world in an instant. Past organizations the company have donated to include Peace Winds Japan, Home for the Holidays, Slave Lake Relief and the Red Cross of Canada. To top this all off, the bracelets have been seen on celebrities across the globe.
Contact Information
Weaver Distribution website
Weaver Distribution Facebook
Weaver Distribution Twitter
Weaver Distribution Pinterest
Key Themes Behind This Trend
- Purpose-driven Fashion
- Weaver Distribution's collaboration with Good Works highlights the growing trend of fashion brands incorporating social and humanitarian causes into their business models.
- Celebrity Influence
- The popularity of Weaver Distribution's bracelets among celebrities showcases the trend of celebrity endorsement and its impact on shaping consumer preferences.
- Localized Philanthropy
- Weaver Distribution's donations to various organizations based on the current needs demonstrate the trend of businesses engaging in localized philanthropy to address specific social issues.
Where This Applies
- Fashion
- The fashion industry can explore opportunities to integrate purpose-driven initiatives and collaborate with non-profit organizations to create products with a social impact.
- Celebrity Marketing
- The success of Weaver Distribution's bracelets with celebrities indicates a potential for the celebrity marketing industry to promote and endorse socially responsible brands.
- Non-profit Sector
- Weaver Distribution's collaboration with Good Works presents an opportunity for the non-profit sector to partner with fashion brands and leverage their influence in fundraising for humanitarian causes.
