The August 2019 fashion for men offerings are suspended between three elements — a need for hyper-functionality, a desire for luxurious elegance, and a sense of practicality of versatile wear. In an attempt to allure customers, brands often seek to combine two or all three elements to set themselves apart from competitors.
From On Cloudrock Waterproof's speed-focused hiking boots that are 35% lighter than other styles to Prometheus Design Werx's shorts whose functionality is inspired by the tactical soldier, focus is definitely applied to high-performing features. On the more sophisticated and less adventurous front, the August 2019 fashion for men collections boast a few options like Palermo Prints' casually dapper shirts that are made out of premium cotton, as well as a highly anticipated luxury collaboration between Valentino and UNDERCOVER who embrace a bespoke pattern.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
