The Mountain Standard Tech Short is a rugged garment for adventurers that will keep them supported when spending extended periods out of the house in wilderness. The shorts are crafted from mechanical stretch fabric and feature a moisture-wicking finish that work together to keep wearers as comfortable as possible when hiking or cycling. The shorts also boasts a quick-dry capability that enables them to easily be worn in water or the rain without the need to change into a dedicated bathing suit.
The Mountain Standard Tech Short comes in three color options and is rounded off with a number of convenience features including two side pockets, a lace drawstring and a back zippered pocket. The shorts speak to the increased demand for multifunctional activewear clothing as consumers shift towards spending more free time in the wilderness.
Why This Trend Is Growing
- Rugged Activewear
- Disruptive innovation opportunity: Develop durable and versatile activewear that can withstand various outdoor conditions.
- Mechanical Stretch Fabric
- Disruptive innovation opportunity: Invent new fabrics with mechanical stretch capabilities to provide comfort and flexibility in outdoor clothing.
- Multifunctional Clothing
- Disruptive innovation opportunity: Create clothing items that serve multiple purposes, such as activewear that can be worn for water activities and hiking.
Industries Being Reshaped
- Outdoor Apparel
- Disruptive innovation opportunity:Transform the outdoor apparel industry by incorporating advanced fabrics and versatile designs for outdoor enthusiasts.
- Sportswear
- Disruptive innovation opportunity: Introduce innovative materials and functionalities into sportswear to appeal to the growing demand for versatile and durable activewear.
- Adventure Tourism
- Disruptive innovation opportunity: Explore collaborations with adventure tourism companies to develop apparel that enhances outdoor experiences and meets the demands of adventure travelers.
