Hiking boots help to provide protection and grip for outdoor adventurers but can sometimes slow down the wearer, which is something the On Cloudrock Waterproof is designed to change. Created by On Running as its first speed hiking boot, the footwear design features a lightweight design inspired by running shoes and a Missiongrip outsole that will provide impressive traction on many different terrains. The brand's CloudTec technology is also integrated into the shoe design to alleviate stress that can be placed on the body when hiking for extended periods or even when walking downhill.
The On Cloudrock Waterproof hiking boot is reported to be 35% lighter than other styles from competitors and comes in three color options to choose from. The boot is priced at $230.
Key Themes Behind This Trend
- Speed Hiking
- Disruptive opportunity to create lightweight and versatile hiking gear that prioritizes speed and movement.
- Running-inspired Footwear
- Disruptive opportunity to create innovative outdoor footwear that incorporates running shoe design and technology.
- Cloud-based Technology
- Disruptive opportunity to integrate cloud-based technology into outdoor gear to improve comfort and performance.
Where This Applies
- Outdoor Sports
- Disruptive opportunity to innovate and improve gear and equipment for outdoor sports activities like hiking and trail running.
- Footwear
- Disruptive opportunity to blend different types of footwear designs and technology to create new and versatile products for a range of sports and activities.
- Technology-integrated Gear
- Disruptive opportunity to integrate technology into outdoor gear and equipment, enabling better performance and comfort for sport and leisure activities.
