The YMC Fall/Winter 2019 collection was recently unveiled and it is designed with inspiration drawn from previous eras, highlighting the British rave culture that existed during the early 90s in Manchester, as well as the pre-punk scene that thrived in London during the 70s.
The series of menswear are constructed from premium fabrication and adorned with captivating prints. There are multi-cultural components that make up the most recent collection for the fashion brand, including the fabrics sourced from Portugal, the wool drawn from Scotland, and the corduroy and mohair drawn from Italy. To add some technical fabrication, the series coat some of its cotton designs in GORE-TEX materials to boast a sense of utilitarianism as well. Some of the standout accents this season include the Talon zippers, Corozo buttons, and the loops on shirts as a place for holding sunglasses.
What Makes This Trend Stand Out
- Vintage-inspired Menswear
- Disruptive innovation opportunities include incorporating nostalgic design elements into modern menswear collections.
- Sustainable Fabric Sourcing
- Opportunities for disruptive innovation lie in using ethically sourced and eco-friendly materials for fashion collections.
- Technical Utilitarianism
- Innovation opportunities include integrating technical fabrics and functional designs into fashion collections for a utilitarian aesthetic.
Sectors Adopting This
- Fashion
- Fashion brands can tap into the growing market for vintage-inspired menswear collections.
- Textile
- Textile industries can explore sustainable sourcing practices to meet the demand for eco-friendly materials in the fashion industry.
- Apparel Manufacturing
- Apparel manufacturers can adapt to the trend of technical utilitarianism by incorporating technical fabrics and functional designs into their production processes.
