Personalized Comfort-Focused Pants

The Perk 2.0 Chinos are Available in 27 Unique Sizes

The Perk 2.0 Chinos are perfect for men seeking comfort-focused, personalized pants with a minimal aesthetic. The pants come in 27 unique and bespoke sizes, so wearers can easily find their perfect fit.

The pants feature a slim tailored design with ultra-soft twill. The front two pockets are deep and secure with a durable double-knit stitching. In addition, the Perk 2.0 Chinos boast a quick-dry fabric with cotton-wrapped threads to ensure versatility and durability. These pants are ideal for commuting, with four-way stretch so you bike, run, or walk to work and thanks to the odor-resistant fabric, consumers never have to worry about smelling fresh. With the lightweight design and extreme comfort, wearers can have the range of motion of sweatpants with the style and design of a well-crafted pair of pants.

Personalized Clothing
The trend of custom fitting clothing from online retailers could be disruptive to traditional brick and mortar clothing stores.
Multi-functional Clothing
The trend of functional clothing for everyday wear could disrupt the leisurewear industry.
Sustainable Materials
The trend towards using more sustainable materials could disrupt the fast fashion industry.

Industries Being Reshaped

Online Clothing Retailers
Online retailers that offer personalized sizing options could disrupt the brick and mortar retail industry.
Athletic and Leisurewear
The functional and comfortable aspects of these pants could disrupt the athletic and leisurewear industry.
Sustainable Fashion
The use of sustainable materials in clothing could disrupt the fast fashion industry and encourage consumers to make more eco-friendly fashion choices.
SCORE
2.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 57%
Freshness 9%

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