Cowboy-Inspired Ski Apparel

Colmar A.G.E. by Shayne Oliver Unveils Its 3M-Detailed FW19 Capsule

Colmar A.G.E. by Shayne Oliver introduces the lastest collection preparing for the Fall/Winter 2019 season and the series of apparel are ready for the dropping temperatures. The capsule highlights a series of 3M reflective details across outerwear, avant-garde silhouettes, and skiwear designs that are obscurely approached.

The Italian brand draws in the talents of Hodo By Air's founder to contribute to some looks as well, designing goods with both functionality and contemporary looks in mind. The range features drawstrings details, technical hoodies, rubberized patchwork, zippers, exposed seams, and more. The spotlighting piece is the puffy black Gillet, paired together with a pair of black technical overalls that functions as a tracksuit and adorned in 3M details. The black and gray ski jacket is another standout item this season.

3M Reflective Details
Expanding the use of 3M reflective details in apparel can create innovative designs that combine style and safety.
Avant-garde Silhouettes
Exploring avant-garde silhouettes in ski apparel opens up opportunities for unique and fashion-forward designs on the slopes.
Rubberized Patchwork
Incorporating rubberized patchwork in skiwear designs provides a disruptive innovation opportunity by combining durability and style.

Industries Being Reshaped

Fashion/apparel
The fashion/apparel industry can leverage the use of 3M reflective details, avant-garde silhouettes, and rubberized patchwork to drive product innovation and enhance customer experiences.
Outdoor Recreation
The outdoor recreation industry can embrace the use of avant-garde silhouettes and rubberized patchwork in ski apparel to attract adventurous and fashion-conscious consumers.
Safety
The safety industry can explore the incorporation of 3M reflective details in diverse apparel types to enhance visibility and promote safety in various environments.
SCORE
4.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 42%
Freshness 9%