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22 American Apparel Discoveries

From Sleazevertising to Zip-Up Leggings

— August 25, 2009 — Naughty
American Apparel is one of the most cutting-edge labels with some crazy (hot) campaigns as well as some outlandishly delicious clothing. It is no surprise then, that Trend Hunter has featured many articles on the beloved fashion retailer.

Take a look through the innovations below to see what has put American Apparel on the fashion map.

Implications - American Apparel is a Los Angeles-based clothing line that rose to viral fame through its scandalous advertising campaigns and hipster apparel. The brand's embrace of unusual accessories, skin-tight clothes and shocking billboards separated American Apparel from other young adult clothing lines. Companies can take advantage of this opportunity by creating edgy campaigns that cater to their target market.
6.3
Score
Popularity
Activity
Freshness
22
Recruiting by Fashion Sense
Recruiting by Fashion Sense
American Apparel Hires for Personal Style, Not Looks
<
21
Bringing Back Tie-Dye
Bringing Back Tie-Dye
American Apparel's Spandex Hits the Dye Bath
<
20
Shockvertising Lawsuits
Shockvertising Lawsuits
American Apparel's $5 Million Payout to Woody Allen
<
19
Gold Kiddie Leggings
Gold Kiddie Leggings
American Apparel Launches Line of Shiny Kid Tights
<
18
Zip-Up Leggings
Zip-Up Leggings
Zipper Leggings From American Apparel
<
17
Maternity Aerobics Fashion
Maternity Aerobics Fashion
American Apparel Makes Baby Bumps Stylish in Spandex
<
16
Festive Green Fashion
Festive Green Fashion
How to Mark Saint Patrick's Day With American Apparel
<
15
Faux Facial Hair Fashion
Faux Facial Hair Fashion
Mustache Balaclavas Give American Apparel A Hairy Twist
<
14
Bizarre Fashion Firings
Bizarre Fashion Firings
American Apparel's Conservative Bean Counter Axed
<
13
Soft & Seductive Sheet Sets
Soft & Seductive Sheet Sets
American Apparel Branches Out into the Bed Department
<
12
Edgy Aerobic Ads
Edgy Aerobic Ads
American Apparel Goes 80s Glam in Striking Adverts
<
11
Liquid Zipper Leggings
Liquid Zipper Leggings
Dani Stahl Gives American Apparel a Run for Their Money
<
10
Crowdsourcing Billboards
Crowdsourcing Billboards
American Apparel Wants You to Vote on Storefront Sign
<
9
Funky Scrunchies
Funky Scrunchies
American Apparel Brings Back 80s Hair Ties
<
8
Sleaze Marketing?
Sleaze Marketing?
American Apparel Accused of Being Sleazy
<
7
Fake BJ Ads
Fake BJ Ads
Do American Apparel Ads Cross The Line?
<
6
Sleazevertising
Sleazevertising
American Apparel Starts 2009 with a Bang
<
5
Awarding Controversial Ads
Awarding Controversial Ads
American Apparel Dubbed Label of the Year
<
4
Buttless Pantyhose
Buttless Pantyhose
American Apparel Teeters on the Edge of Stylish & Fashion Faux Pas
<
3
Sleazy Promotional Items
Sleazy Promotional Items
American Apparel's Boob-Flash Matches
<
2
Fashionable Pornvertising
Fashionable Pornvertising
American Apparel Uses Adult Industry Pros for Authentic Sleazy Ads
<
1
See-Through Fashion
See-Through Fashion
Scandalous American Apparel Sheer Dress Reveals All
<