From Sleazevertising to Zip-Up Leggings

 - Aug 25, 2009   Updated: Apr 14 2011
American Apparel is one of the most cutting-edge labels with some crazy (hot) campaigns as well as some outlandishly delicious clothing. It is no surprise then, that Trend Hunter has featured many articles on the beloved fashion retailer.

Take a look through the innovations below to see what has put American Apparel on the fashion map.

Implications - American Apparel is a Los Angeles-based clothing line that rose to viral fame through its scandalous advertising campaigns and hipster apparel. The brand's embrace of unusual accessories, skin-tight clothes and shocking billboards separated American Apparel from other young adult clothing lines. Companies can take advantage of this opportunity by creating edgy campaigns that cater to their target market.