From Butt Cleavage Fashion to Fart Pads & Faux Booty Cracks

 - Jun 8, 2009   Updated: May 17 2011
There is no doubt about it: Society loves the booty, and these 12 asstastic innovations prove it. This gallery will show you a range of bizarre, sexy and funny inventions and unique ideas that all have to do with the rump.

From butt cleavage fashion to fart pads, crack piercing spankvertising and more, it’s all here and it’s all about the behind!

Implications - Pop culture tends to romanticize and celebrate specific body parts, fueled largely by celebrities and our tabloid culture. The posterior has been the subject of several designs and innovations in every segment. Companies can take advantage of this opportunity by similarly highlighting the rump in cheeky ad campaigns.