15 Innovations That Evoke Surprise

 - Mar 16, 2009   Updated: Apr 6 2011
To surprise someone is to encounter them suddenly and without warning. The sensation of surprise is wonder, astonishment or amazement at something unanticipated. Take a look at these innovations which will leave you "surprised," including an IKEA turning into a night club, musicals turning into mega hits, soap with hidden surprises, and a fashion show surprise.

Image Credit: FranUlloa

Implications - Creatives in every industry aim to evoke emotion in their target market. Surprise, along with shock, are some of the popular tropes used in the ad industry, especially for interactive promotions and ambient campaigns. The fashion industry has also used the element of surprise to inspire wonder and incredulity in viewers.