Category
Lifestyle
Gentle Diagnostics
2.9
Trend score
What's Happening
What is the Wine Seltzers trend?
Wine Seltzers: With alcoholic spritzers continuing to grow in popularity, brands in this space are releasing canned wine seltzers that allow consumers to enjoy the flavors of red and white wines, with the refreshing benefits they're more likely to crave in the warmer months.
Insight
The consumer insight behind the Wine Seltzers trend
The light flavors and calorie content of seltzers have made them extremely popular among consumers. Millennials and Gen Z consumers find these beverages particularly appealing because they're viewed as healthier and more casual ways to consume alcohol--a pastime that these demographics take part in less than preceding generations.
Trend themes
Themes within the Wine Seltzers trend
Three behaviours holding the trend together01
Wine Seltzers
Alcohol brands release canned, wine-based spritzers.
02
Botanical-Infused Wine Spritzers
These Beverages Blend Premium French Wine With Seltzer.
03
Crisp Wine Sodas
Woodbridge Wine Soda Mashes Up Classic Soda & White Wine.
Industry implications
What the Wine Seltzers trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages
The market for alcoholic beverages is dynamic, and spritzers are a youthful and alternative choice.
For
Wine Industry
Wine spritzers capture the spirit of celebration and offer opportunities for new flavors and convenience.
For
Packaging Industry
Canned wine-based spritzers provide a convenient alternative to bottled drinks and can be marketed to consumers seeking more fuss-free drinking experiences.
Workshop question
How could your brand better prioritize generational interests in its product/service?
Trend signals
Trend signals for Wine Seltzers
Trend score 2.9 out of 10, from popularity 47%, activity 27%, freshness 12%.
Popularity47%
Activity27%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Wine Seltzers trend
4 featured examples from Sep 24, 2021 to Jul 26, 2022CategoryLifestyle
Crisp Wine Sodas
Woodbridge Wine Soda Mashes Up Classic Soda & White Wine
The wine industry could benefit from creating more approachable and fun wine products, such as wine sodas, to attract younger and more casual wine drinkers.
CategoryLifestyle
Iced Tea Wine Spritzers
Kim Crawford's RTD Iced Tea Wine Spritz Blends Tea & Sauvignon Blanc
The development of wine spritzer products can revolutionize the wine industry by drawing in younger consumers looking for alternative alcoholic beverages.
CategoryLifestyle
Botanical-Infused Wine Spritzers
These Beverages Blend Premium French Wine With Seltzer
The alcoholic beverage industry can benefit from incorporating natural and healthy ingredients like botanicals to diversify their product offerings and appeal to modern consumers.
CategoryLifestyle
Sparkling Wine Spritzers
Resting Spritz Face Unites Unique Flavors in Convenient Cans
Companies that offer creatively flavored canned wine beverages have an opportunity to tap into the rapidly growing interest in sparkling wine and low ABV drinks among younger cons…
