Alcohol brands release canned, wine-based spritzers
Trend - With alcoholic spritzers continuing to grow in popularity, brands in this space are releasing canned wine seltzers that allow consumers to enjoy the flavors of red and white wines, with the refreshing benefits they're more likely to crave in the warmer months.
Insight - The light flavors and calorie content of seltzers have made them extremely popular among consumers. Millennials and Gen Z consumers find these beverages particularly appealing because they're viewed as healthier and more casual ways to consume alcohol--a pastime that these demographics take part in less than preceding generations.
Insight - The light flavors and calorie content of seltzers have made them extremely popular among consumers. Millennials and Gen Z consumers find these beverages particularly appealing because they're viewed as healthier and more casual ways to consume alcohol--a pastime that these demographics take part in less than preceding generations.
Workshop Question - How could your brand better prioritize generational interests in its product/service?
Trend Themes
1. Wine Seltzers - Alcohol brands release canned, wine-based spritzers.
2. Botanical-infused Wine Spritzers - These Beverages Blend Premium French Wine With Seltzer.
3. Crisp Wine Sodas - Woodbridge Wine Soda Mashes Up Classic Soda & White Wine.
Industry Implications
1. Alcoholic Beverages - The market for alcoholic beverages is dynamic, and spritzers are a youthful and alternative choice.
2. Wine Industry - Wine spritzers capture the spirit of celebration and offer opportunities for new flavors and convenience.
3. Packaging Industry - Canned wine-based spritzers provide a convenient alternative to bottled drinks and can be marketed to consumers seeking more fuss-free drinking experiences.
