Category
Fashion
Scaled Restraint
Trend cluster
Category
Hand
Serums
Skincare focused on hands now comes in the form of serums instead of just lotions.
2.8
Trend score
Trend
What is the Hand Serums trend?
Hand Serums: Hand-targeted serums are increasingly popular as consumers look for more specific ways to improve their skin health. These serums target common problems found in the hand area, including dryness and signs of aging.
Insight
The consumer insight behind the Hand Serums trend
As consumers learn more about the skincare space and the particular products and ingredients that are most effective for their personal needs, they've become increasingly targeted in their approach to skincare. Now, several aspects of their routines are considered a holistic approach to their overall skin health--and they're looking for targeted products that ease this process.
Trend themes
Themes within the Hand Serums trend
Three behaviours holding the trend together01
Targeted Skincare
Consumers are looking for more specifically targeted skincare products to suit their personal needs, creating an opportunity for brands to develop targeted, holistic solutions.
02
Hand Care Focus
Increased hand washing and hygiene has created a specific focus on hand care, providing an opportunity for brands to develop innovative hand care products.
03
Anti-Aging and Intensive Care
Consumers are interested in anti-aging and intensive care solutions, providing an opportunity for brands to create fast-acting, nourishing products that address specific skin concerns.
Industry implications
What the Hand Serums trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The rejuvenation and anti-aging qualities of targeted skincare trends have made the beauty and personal care industry a potential for disruptive innovation.
For
Health and Wellness
With increased focus on hygiene and overall wellness, the health and wellness industry can develop innovative solutions that target specific concerns, such as hand care products.
For
Sustainability and Eco-Friendly Packaging
As skincare consumers become more environmentally conscious, developers of sustainable, eco-friendly packaging can disrupt the skincare industry by catering to conscious consumers.
Workshop question
How is your brand prioritizing targeted care for customers?
Trend signals
Trend signals for Hand Serums
Trend score 2.8 out of 10, from popularity 44%, activity 31%, freshness 10%.
Popularity44%
Activity31%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hand Serums trend
4 featured examples from Sep 18, 2020 to Apr 14, 2021CategoryFashion
Anti-Aging Hand Ampoules
Pestlo's 90 Sec. Elastox Hand Ampoule Reduces Wrinkles Without Stickiness
The Skincare industry can invest in developing more innovative, efficient, and advanced anti-aging formulations targeted towards hand care.
CategoryFashion
Botanical Intensive Care Hand Creams
The Serumkind Black Blossom Hand Serum is Made with Tulip
Skincare companies can explore ingredient innovations and packaging design to offer consumers eco-friendly and botanical-based hand serums that provide intensive care and anti-agi…
CategoryFashion
Ultra-Hydrating Hand Serums
Olive & June Created a Lightweight Serum Specifically for Hand Care
The beauty industry has a chance to capitalize on the demand for ultra-hydrating hand serums by developing new products that offer effective and innovative solutions for hand care.
CategoryFashion
Black Tulip Hand Serums
The Black Blossom Hand Serum Supports the Outermost Skin and Skin Barrier
Disruptive innovation opportunity: Explore new formulations and ingredients to create revolutionary hand care products that address specific skin needs and concerns.
