Skincare focused on hands now comes in the form of serums instead of just lotions
Trend - Hand-targeted serums are increasingly popular as consumers look for more specific ways to improve their skin health. These serums target common problems found in the hand area, including dryness and signs of aging.
Insight - As consumers learn more about the skincare space and the particular products and ingredients that are most effective for their personal needs, they've become increasingly targeted in their approach to skincare. Now, several aspects of their routines are considered a holistic approach to their overall skin health--and they're looking for targeted products that ease this process.
Insight - As consumers learn more about the skincare space and the particular products and ingredients that are most effective for their personal needs, they've become increasingly targeted in their approach to skincare. Now, several aspects of their routines are considered a holistic approach to their overall skin health--and they're looking for targeted products that ease this process.
Workshop Question - How is your brand prioritizing targeted care for customers?
Trend Themes
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Targeted Skincare — Consumers are looking for more specifically targeted skincare products to suit their personal needs, creating an opportunity for brands to develop targeted, holistic solutions.
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Hand Care Focus — Increased hand washing and hygiene has created a specific focus on hand care, providing an opportunity for brands to develop innovative hand care products.
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Anti-aging and Intensive Care — Consumers are interested in anti-aging and intensive care solutions, providing an opportunity for brands to create fast-acting, nourishing products that address specific skin concerns.
Industry Implications
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Beauty and Personal Care — The rejuvenation and anti-aging qualities of targeted skincare trends have made the beauty and personal care industry a potential for disruptive innovation.
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Health and Wellness — With increased focus on hygiene and overall wellness, the health and wellness industry can develop innovative solutions that target specific concerns, such as hand care products.
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Sustainability and Eco-friendly Packaging — As skincare consumers become more environmentally conscious, developers of sustainable, eco-friendly packaging can disrupt the skincare industry by catering to conscious consumers.
