Category
Tech
Fixable Devices
5.0
Trend score
Trend
What is the Blockchain Gifting trend?
Blockchain Gifting: Tech brands continue to find different uses for Blockchain technology, with more brands now offering cryptocurrency-based gifting. These include everything from NFT gift cards to fee-free cryptocurrency gifting features on apps.
Insight
The consumer insight behind the Blockchain Gifting trend
As brands find more uses for Blockchain technology, cryptocurrencies are becoming more accessible to the average consumer. Now that this technology is better understood, consumers are looking for ways to incorporate it into their lives to ensure secure transactions.
Trend themes
Themes within the Blockchain Gifting trend
Three behaviours holding the trend together01
Blockchain-Based Gifting
Blockchain has now been used for gifting by several brands in the form of cryptocurrency gift cards and features on apps.
02
Cryptocurrency Payment and Gifting Apps
Payment and gifting apps are now letting users send Bitcoin and other cryptocurrencies to each other for free, with this function becoming an essential part of their service offerings.
03
Unlockable NFT Boxes
NFT-tied gift boxes with real, physical contents that are revealed only when the NFT is auctioned have become popular and attractive to collectors.
Industry implications
What the Blockchain Gifting trend means for industry
Where the trend changes the playbookFor
Financial Services
Blockchain-powered cryptocurrency gifting can be a new revenue stream and way to attract consumers for fintech brands.
For
E-commerce
NFT-tied gift boxes can become a trend in e-commerce where brands can offer digital art or unique items that buyers can collect as a bonus.
For
Luxury Brands
Luxury brands can leverage NFTs to add value to their products and services and reach the sought-out clientele that is interested in collecting unique and valuable items.
Workshop question
How is your brand incorporating cryptocurrencies into its product/service?
Trend signals
Trend signals for Blockchain Gifting
Trend score 5.0 out of 10, from popularity 82%, activity 58%, freshness 11%.
Popularity82%
Activity58%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Blockchain Gifting trend
4 featured examples from Dec 17, 2021 to Feb 23, 2022CategoryTech
NFT-Tied Gift Boxes
Nike and RTFKT Have Launched the 'MNLTH' Series of NFTs on OpenSea
The use of NFTs to tie digital ownership of merchandise opens up opportunities in the retail industry to offer one-of-a-kind merchandise with limited distribution.
CategoryArt & Design
Unlockable NFT Boxes
D&G's Boxes NFTs Launched with an Exclusive Community Called DGFamily
The success of D&G's NFT drops highlights an opportunity for luxury brands to explore NFTs as a new medium for showcasing their brand and creating unique experiences for customers.
CategoryTech
Crypto-Gifting Payment Apps
This App Lets Customers Gift Bitcoin & Stocks to Each Other
The rise of crypto-gifting could be an opportunity for digital wallets to differentiate themselves from traditional payment apps by incorporating investment options.
CategoryBusiness
Crypto Gift-Giving Apps
Robinhood Launched a Crypto Gifting Feature in Time for Christmas
The integration of crypto gifting features into traditional financial and investment platforms offers opportunities for fintech companies to expand their offerings and attract new…
