Dry shampoo products come in increasingly convenient formats
Trend - Dry shampoo is already known for being convenient and time-saving, and hair care brands are enhancing these qualities with new formats and formulations. Now, dry shampoo is offered in everything from multi-purpose portable powders to blotting papers.
Insight - Between working, personal responsibilities and daily routines, consumers often find themselves time-strapped. This means having to shorten certain routines in the name of convenience. Brands that are able to add elements of convenience into their product/service will appeal to these busy consumers.
Insight - Between working, personal responsibilities and daily routines, consumers often find themselves time-strapped. This means having to shorten certain routines in the name of convenience. Brands that are able to add elements of convenience into their product/service will appeal to these busy consumers.
Workshop Question - How could your brand add convenience to its customers' lives?
Trend Themes
1. Convenient Dry Shampoo Formats - Hair care brands are enhancing the convenience of dry shampoos with new formats and formulations, such as multi-purpose portable powders and blotting papers.
2. Waterless Hair Care - Hair care brands are developing completely waterless products, such as shampoo sheets or dry shampoo alternatives, to conserve one of the world's most precious resources.
3. Rethinking Dry Shampoo Application - Brands are reimagining the dry shampoo application process by introducing loose powders that are applied with a brush, or lotions that feel as luxurious as moisturizer and are inspired by makeup primers and moisturizers.
Industry Implications
1. Cosmetics - The convenience and water-saving features of these hair products can be applied to other cosmetic products to appeal to busy, eco-conscious consumers.
2. Fitness and Health - Post-workout hair care products, such as hair blotters, offer opportunities to create a range of hygiene products for consumers with active lifestyles.
3. Sustainability - Waterless hair care products and dry shampoo alternatives are in line with sustainability efforts to conserve water resources and offer solutions to eco-conscious consumers.
