Category
Fashion
Engineered Layers
Trend cluster
Category
Alt
Shampoo
Dry shampoo products come in increasingly convenient formats.
5.7
Trend score
Trend
What is the Alt Shampoo trend?
Alt Shampoo: Dry shampoo is already known for being convenient and time-saving, and hair care brands are enhancing these qualities with new formats and formulations. Now, dry shampoo is offered in everything from multi-purpose portable powders to blotting papers.
Insight
The consumer insight behind the Alt Shampoo trend
Between working, personal responsibilities and daily routines, consumers often find themselves time-strapped. This means having to shorten certain routines in the name of convenience. Brands that are able to add elements of convenience into their product/service will appeal to these busy consumers.
Trend themes
Themes within the Alt Shampoo trend
Three behaviours holding the trend together01
Convenient Dry Shampoo Formats
Hair care brands are enhancing the convenience of dry shampoos with new formats and formulations, such as multi-purpose portable powders and blotting papers.
02
Waterless Hair Care
Hair care brands are developing completely waterless products, such as shampoo sheets or dry shampoo alternatives, to conserve one of the world's most precious resources.
03
Rethinking Dry Shampoo Application
Brands are reimagining the dry shampoo application process by introducing loose powders that are applied with a brush, or lotions that feel as luxurious as moisturizer and are inspired by makeup primers and moisturizers.
Industry implications
What the Alt Shampoo trend means for industry
Where the trend changes the playbookFor
Cosmetics
The convenience and water-saving features of these hair products can be applied to other cosmetic products to appeal to busy, eco-conscious consumers.
For
Fitness and Health
Post-workout hair care products, such as hair blotters, offer opportunities to create a range of hygiene products for consumers with active lifestyles.
For
Sustainability
Waterless hair care products and dry shampoo alternatives are in line with sustainability efforts to conserve water resources and offer solutions to eco-conscious consumers.
Workshop question
How could your brand add convenience to its customers' lives?
Trend signals
Trend signals for Alt Shampoo
Trend score 5.7 out of 10, from popularity 81%, activity 77%, freshness 13%.
Popularity81%
Activity77%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alt Shampoo trend
7 featured examples from Apr 29, 2020 to Sep 13, 2022CategoryFashion
No-Rinse Hair Washes
Unsubscribe Provides a Dry Shampoo Alternative to Consumers
Developing alternative, powder-free hair care products can offer a disruptive innovation opportunity and appeal to consumers concerned about the impacts of powders on scalp health.
CategoryFashion
Ritualistic Dry Shampoos
The Dry Shampoo by Crown Affair Reimagines the Application Process
The incorporation of rituals and premium ingredients can disrupt the dry shampoo market by creating a market for luxurious and high-end haircare products.
CategoryEco
Dry Shampoo Sheets
Merit Formulated Waterless Shampoo Sheets to Be Used on Board the ISS
The launch of Merit's Day Plus Dry Shampoo sheets highlights the potential for companies within the personal care industry to leverage waterless and sustainable products to meet g…
CategoryLifestyle
Post-Workout Hair Blotters
RECESS's Hair Blotters Were Designed to Absorb Sweat and Oil
RECESS's Hair Blotters fall under the personal care category, which has seen a surge in innovative products in recent years.
CategoryFashion
Candy-Colored Mineral Powders
The Mentos x Innisfree No Sebum Mineral Powder Comes in Sweet Colors
The collaboration between Innisfree and Mentos presents opportunities for other beauty and personal care brands to partner with unexpected companies to create innovative products.
CategoryFashion
Bedtime Dry Shampoos
Colab's Overnight Renew Dry Shampoo Helps to Create Fresh Morning Hair
Opportunity for beauty brands to innovate and expand their dry shampoo offerings with nighttime formulas.
CategoryFashion
Lotion-to-Powder Dry Shampoos
R&Co Bleu Vapor Was Inspired by Makeup Primer & Moisturizer
Hair care brands have the opportunity to innovate by introducing unconventional textures, like lotion-to-powder formulas, into their products to improve user experience and differ…
