Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,554 more

Alt Milk Cosmetic

Alternative milks have made their way into the skincare space

Trend - As consumers continue to explore dairy alternatives like soy, almond and oat milks, brands in the cosmetic space are taking notes and incorporating these ingredients into their skincare products. Everything from facial cleansers to moisturizers are now based in vegan milks.

Insight - Even for consumers who aren't vegan, when they see the "vegan" label they automatically associate it with health. In the skincare space in particular, consumers are increasingly opting for natural and preservative-free products that they feel more comfortable applying topically, over traditional drugstore options. Thus, products that employ the benefits of vegan ingredients align with consumers seeking out "clean" forms of self-care.
Workshop Question - How could your brand align itself with the growing preference for naturality?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
27,906 Total Clicks
Date Range:
Aug 19 — May 20
Trending:
Fresh and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Love Story Makeup Collections
Love Story Makeup Collections
Sephora's 'To All the Boys' Collection is a Collab with the Hit Film
Low-Calorie Probiotic Kombuchas
Low-Calorie Probiotic Kombuchas
Koe Kombucha Boasts a Low-Calorie, Low-Sugar Formula
Crispy Vegan-Friendly Chips
Crispy Vegan-Friendly Chips
The Kettle Chips Vegan Sheese & Red Onion Flavor is Tasty
Light Wintertime Lunch Options
Light Wintertime Lunch Options
These New Urban Eat Products are Flavorful and Balanced
Functional Fruit Jerky Snacks
Functional Fruit Jerky Snacks
Just Jerky's No-Added-Sugar Snacks Support Radiance & Energy
Nutritionally Complete Vegan Burgers
Nutritionally Complete Vegan Burgers
The Mana Burger Boasts Balanced Protein, Fat, Carbs and Fiber
Gluten-Free Chickpea Chips
Gluten-Free Chickpea Chips
HIPPEAS Tortilla Chips are Nourishing, Organic & Vegan-Friendly
Satisfying Vegan Snack Bites
Satisfying Vegan Snack Bites
The Quorn Southern Fried Poppers will Launch in 2020
Savory Vegan-Friendly Pies
Savory Vegan-Friendly Pies
These New Delice de France Vegan Pies Have a Premium Profile
Organic Oat Milk
Organic Oat Milk
BetterBody Foods Launches a Gluten-Free and Non-GMO Product on the Market
Dirt-Based DIY Skincare
Dirt-Based DIY Skincare
My Magic Mud's Charcoal Powder & Clay Create Detoxifying Products at Home
Moisturizing Pressed Highlighters
Moisturizing Pressed Highlighters
Milk Makeup's Flex Highlighter Hydrates with Hyaluronic Acid
Seamless Foundation Sticks
Seamless Foundation Sticks
The Flex Foundation Stick is Made with Elastic Marshmallow Root
Massage-Activated Face Masks
Massage-Activated Face Masks
Ole Henriksen's Phat Glow Facial Retexturizes the Skin with PHAs
play_circle_filled Cannabis-Infused Lash Serums
Cannabis-Infused Lash Serums
Milk Makeup's Kush Growhouse Lash & Brow Serum Naturally Nourishes
Water-Activated Skincare Products
Water-Activated Skincare Products
The HL Daily Micro Peel is Geared Toward All Skin Types
Pride-Celebrating Makeup Sets
Pride-Celebrating Makeup Sets
Proceeds from Milk Makeup's 'Wear Your Pride' Set Will Be Donated
Multi-Use Makeup Tints
Multi-Use Makeup Tints
Milk Makeup's Glow Oil Can Be Applied to the Lips and Cheeks
Wellness-Focused Bath Products
Wellness-Focused Bath Products
Sunday Rain is an Experiential Wellbeing Bathing Collection
Miniature Makeup Sets
Miniature Makeup Sets
Milk Makeup's Intro Sets Offer a Way for People to Sample Favorite Products
play_circle_filled Light-Activated SPF Moisturizers
Light-Activated SPF Moisturizers
Dermalogica's Prisma Protect Makes Luminosity from Visible Light
Waterproof CBD Mascaras
Waterproof CBD Mascaras
Milk Makeup's KUSH Waterproof Mascara Supplies Long-Lasting Volume
Luxurious CBD Bath Products
Luxurious CBD Bath Products
Canna Bath Co. Offers CBD-Infused Bath Bombs & Bath Salts
In-Shower Facial Treatments
In-Shower Facial Treatments
Pixi Beauty's Steam Facial Transforms from a Gel to an Oil with Heat
Workout-Activated Skincare
Workout-Activated Skincare
FaceGym's 'Training Sticks' are Powered by Moisture and Heat
Chronic Pain Bath Products
Chronic Pain Bath Products
Village Naturals Therapy Made a Soak & Wash for Chronic Pain & Fatigue
Vegan Protein Shampoos
Vegan Protein Shampoos
Lush Cosmetics' Package-Free Shampoos are Made with Aquafaba
Powdered Eco Skincare
Powdered Eco Skincare
PWDR Creates Face Wash & a First-of-Its-Kind Powdered Hyaluronic Acid Serum
play_circle_filled Reusable Facial Cleansers
Reusable Facial Cleansers
Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free
30-Second Foaming Facials
30-Second Foaming Facials
Fresh's Vitamin C Glow Powder Creates a Quick Facial Treatment
Zero Waste Makeup Counters
Zero Waste Makeup Counters
Lush Cosmetics' 'Naked Makeup Counter' Showcases Package-Free Products
Painterly Bubble Bars
Painterly Bubble Bars
Lush Cosmetics' 'Bubble Brushes' are Shaped Like Artists' Tools
Ayurvedic Face Mask Powders
Ayurvedic Face Mask Powders
Khadi’s Newest Skincare Products Address Specific Skincare Concerns
Unicorn-Themed Bath Products
Unicorn-Themed Bath Products
Walmart Unveiled a Colorful Beauty Line That's Incredibly Affordable
Cream-Inspired Bath Bombs
Cream-Inspired Bath Bombs
Sol De Janeiro's Bum Bum Bath Bomba Recreates a Topical Cream Product