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Successful Web Engagement

Aliza Freud's Social Media Branding Keynote Explores Community Building

— June 21, 2012 — Keynote Trends
With the increasingly important role that the Internet and online community is playing in the corporate world, several examples on how to effectively harness those tools are explored in a social media branding keynote given by Aliza Freud.

While there are certainly a number of positive elements to engaging with one's customer's in an online setting, companies must remember that there are pitfalls to essentially putting their brand in the hands of the online community.

This social media branding keynote addresses key mistakes that brands make when engaging with their fans and the speaker encourages companies to be aware of the ability of their fans to turn on them and the need to manage their social media channels both effectively and positively to maintain customer loyalty.


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