Scott Deming is an advertising coach and business consultant. He has taken his 30 years of advertising and marketing experience to develop a tactic which builds sustainable relationships with customers. Deming's focus lies in emotional branding. His advertising company RCI was awarded as The Business Journal's "Most Inspiring Business of the Year."
Deming offers his highly successful and emotional approach to advertising. He strongly argues that no one can be successful without a powerfully emotional brand. An emotionally unexpected brand will turn a typical customer into a loyal and praising follower: this will build the bottom line. Deming argues that if the company always gives the customer what they want, they aren't doing anything special. A company must rise above expectations and surpass needs to be memorable. This will build loyalty and community reputation.