This business technology keynote from Forrester Research's CEO George Colony offers extremely valuable advice on the topic of technology and innovation for executives in the business world today. Colony introduces a concept he refers to as business technology, which he defines as pervasive technology that directly impacts profits. As business technology continues to replace information technology, business executives can no longer afford to be clueless when it comes to technology. Relying on a techie or a CIO to understand technology today can create devastating results for a company.
George Colony advocates for cultivating a staff that includes a variety of technology-knowledgeable executives and employees. Businesses cannot function without technology today, let alone innovate. CEOs and CIOs must work together, to create a cohesive plan when it comes to organizing innovation processes.