With a dynamic perspective of values within business strategies, Michael Treacy started consulting major associations in areas of competitive advantage and strategic growth. He is now an Adviser to the National Board of the United Way of America. He emphasizes the opportunity for growth in innovative thinking.
In times of uncertainty and rapid change, it is pivotal for companies to be at pace with technologies and emerging economic models. He reminds the audience that innovation must be more than mere creative thinking. Innovation must be dynamic and strategic, causing beneficial impact.
However, innovating for impact is difficult when trying to hit an undefined target. Companies must be adaptable to maintain high performance, and accept high risk tactics. Non-linear, non-traditional practices better engage employees. Companies must recognize the limits of strategic analysis.