This Amory Lovins keynote questions why society is still so dependent on oil as a prominent energy source. His lecture discusses ways by which North American society can reduce, and eventually eliminate, its need for fossil fuels while still remaining profitable and viable in the international sphere.
The consultant and experimental physicist's speech details how the United States can completely eliminate its need for oil by the year 2040 through means that both conserve natural resources and promote economic stimulation. He recommends enacting policies to conserve the oil which is in use at present by making vehicles that are more lightweight and fuel efficient. He also suggests incorporating the use of bio fuels and natural gas to eventually change the energy landscape into a more sustainable and future-friendly one.