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Shantell Martin and Joya Studio Launch XL Porcelain Candles

Multimedia artist and philosopher Shantell Martin has teamed up with Joya, a Brooklyn-based candle and fragrance company, to create a limited-run edition of glass votive and XL porcelain candles. These candles, which feature Martin's signature line drawings, are designed to complement her art and promote a sense of calm and grounding.

The candles are hand-poured in Joya's 19th century Brooklyn rigging garage turned ceramic studio. Each limited-edition vessel contains a special pouring and layered wax process that allows for two different scents to be smelled when the candle is burned. The idea is that the two different scents will be released at different times, marking the passage of time in 10-minute, 30-minute, or 60-minute increments.

This collaboration is a great example of how art and design can be integrated into everyday objects to create something that is both beautiful and functional. The candles not only provide a sense of ambiance with their beautiful design but also their special pouring and layered wax process make them unique and special. Each candle is personally signed by Shantell Martin and makes a great addition to any home looking to bring in a bit of beauty and tranquility. The candles will be available soon and only in a limited quantity.
Trend Themes
1. Limited-edition Collaborations - Collaborating with artists and designers to create limited edition products can generate hype and increase the perceived value of a product.
2. Multi-sensory Products - Creating products that involve multiple senses, such as scent and sight, can enhance the user's experience and create a unique selling point.
3. Handcrafted Products - Utilizing traditional techniques, such as hand-pouring and layering wax, can create a perception of value and uniqueness in a product.
Industry Implications
1. Home Decor - Integrating art and design into everyday products, such as candles, can add a sense of beauty and ambiance to any living space.
2. Fragrance - Incorporating unique scent combinations, like those in the Joya x Shantell Martin candles, can differentiate products in an otherwise crowded market.
3. Luxury Goods - Emphasizing the artistry and craftsmanship involved in creating a product, as seen in the Joya x Shantell Martin candles, can create a perception of luxury and exclusivity.

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