The Joya Studio Minions candles have been teased by the Brooklyn-based design studio as a home decor product that is sure to satisfy both avid fans of the movie franchise as well as those with an interest in the irreverent characters as a pop culture icon.
The candles come as the studio's first collaboration with Minions and sees the various characters positioned into several stances with a wax upper that's ready to burn. Information regarding scent and composition has not been released as of yet, but is expected to be formally announced soon.
The Joya Studio Minions candles will get fans ready for the upcoming installment in the franchise, Minions: The Rise of Gru, that's set to release in 2022.
What's Driving This Trend
- Pop Culture Character Candles
- Design studios can explore licensing opportunities to create handcrafted, novelty candles featuring popular movie or TV show characters.
- Collector's Edition Candles
- Design studios can partner with popular franchises to create limited edition, collectible candles for avid fans.
- Scented Character Candles
- Design studios can experiment with creating signature scents for character candles to create a unique sensory experience for consumers.
Who This Affects Most
- Home Decor
- Home decor companies can expand their novelty candle offerings by partnering with popular franchises to appeal to the pop culture-loving market.
- Entertainment
- Entertainment companies can explore licensing opportunities to expand their revenue streams with merchandise such as character candles featuring popular movie or TV show characters.
- Gifts and Collectibles
- Specialty gift stores can add collector's edition candles to their offerings to cater to the passionate fanbase of popular franchises.
