Hilary MacMillan's Summer Refresh Home Collection is revitalizing the home with seasonal hues. The new collection features bright designs to bring sunshine and playfulness into the home throughout the summer. Consisting of various mix and match home decor items, Hilary MacMillan's Summer Refresh range is available through the brand's e-commerce website.
The range includes a Hot Pink Circle Pillow to add a pop of color to the consumer's space. Consumers can also find exciting prints throughout the collection, including the Leopard Print Knit Blanket and the Ceramic Coaster set. To harness the calming effects of the beach, the Summer Refresh range also includes the Coastal Stripe Pillow. Each item in the collection is inspired by summer days.
Summer-Ready Home Decor
Hilary MacMillan Launches the Summer Refresh Home Collection
Trend Themes
1. Summer Home Decor - Opportunity for disruptive innovation in designing smart and sustainable home decor products that cater to the consumer's seasonal preferences
2. Mix and Match Home Decor - Opportunity for disruptive innovation in creating customizable and modular home decor products that allow the consumer to experiment with different styles and designs
3. Printed Home Decor - Opportunity for disruptive innovation in designing and manufacturing home decor products using sustainable and eco-friendly materials that can be printed on demand with various designs and patterns
Industry Implications
1. Home Decor Industry - Opportunity for the home decor industry to embrace seasonal trends and cater to the consumer's changing preferences by designing and manufacturing innovative and sustainable products
2. E-commerce Industry - Opportunity for the e-commerce industry to leverage consumer data and insights to offer personalized and tailored home decor products that align with their seasonal and style preferences
3. Textile Industry - Opportunity for the textile industry to collaborate with designers and manufacturers to produce sustainable and eco-friendly fabrics that can be used for printing and manufacturing home decor products