These new Quorn products are being launched by the meat alternative brand in the UK to provide consumers with access to flavorful foods that are easy to prepare this Veganuary. The products come in several varieties including Mini Fillets, Souther Fried Wings, Bites and Korma Bites, which are all easy to heat up for quick enjoyment at home or out of the house. The products are all expertly spiced and flavored to perfection with textures that are well-balanced with just the right level of inspiration from real meat.
Marketing Director at Quorn Foods UK Gill Riley commented on the new Quorn products saying, "The meat-free category sees its highest penetration throughout January. Alongside Veganuary seeing its biggest-ever pledge numbers year on year, it is a crucial opportunity to inspire new shoppers into buying meat free. We want to capture this moment with mouth-watering NPD, perfectly timed to make January that little bit tastier."
Easy-to-Prepare Plant-Based Foods
These New Quorn Products Include Five Varieties
Trend Themes
1. Easy-to-prepare Plant-based Foods - The rise in demand for convenient and healthy food options creates an opportunity for brands to create more easy-to-prepare plant-based foods.
2. Meat Alternative Products - The growth in the meat alternative market presents an opportunity for companies to develop innovative and flavorful products for customers who are looking for healthier and more sustainable food options.
3. Veganuary - The increasing popularity of Veganuary provides an opportunity for brands to showcase their plant-based products and attract new customers looking to try a vegan lifestyle.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the plant-based food market to cater to the growing demand for healthier and more sustainable food options.
2. Retail - Retailers can expand their product offerings by including meat alternative products to cater to the increasing demand for meat-free options.
3. Fast Food - Fast-food chains can incorporate plant-based foods in their menu to cater to customers who are looking for healthier and more sustainable options while also attracting new customers who are interested in a vegan lifestyle.