According to Eater, "jelly is ready for its redemption arc" and this certainly might be the case judging by a new brand that claims to offer plant-based jelly snacks to consumers. Still in its launching phases, Oddball World's product is "coming soon" but curious consumers may get a glimpse of what the offering will look like from the brand's Story Highlights on Instagram.
Oddball World reveals that its plant-based jelly snacks are made with only two ingredients, potentially hinting at some health-focused, free-from dimension of the indulgence. With its bright graphics, the brand is sure to capture attention, as well. Given the nostalgic feel of this dessert, the plant-based jelly snacks will, without a doubt, appeal to different age demographics.
Plant-Based Jelly Snacks
Oddball World is Preparing to Release a New Take on a Nostalgic Dessert
Trend Themes
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Plant-based Desserts — There is an opportunity for disruptive innovation in creating more plant-based alternatives for desserts.
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Health-focused Snacks — Creating snack options with fewer and more natural ingredients would bring the focus on health and wellness and bring innovation in the snack industry.
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Nostalgic Food Redefined — There is an opportunity to take nostalgic foods and give them a modern twist to appeal to different demographics.
Industry Implications
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Food and Beverage Industry — The food and beverage industry could introduce more plant-based and natural snacks to cater to the growing demand for healthier food options.
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Plant-based Products Industry — There is an opportunity to explore alternative ingredients and create more plant-based options for various products, including desserts.
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Health and Wellness Industry — The health and wellness industry can capitalize on the growing demand for healthier snacks and desserts and develop new innovative products for consumers.